A software program that is tailored to your specific business needs can give you a competitive advantage. It lets you maintain the control of processes, effectively address business issues and ensure that you are able to adapt as your business evolves. It can also help you avoid costly and inefficient errors by removing redundant tasks and the need to send passwords via unsecure methods (like emails).
A business application usually works across several departments instead of being a single application like traditional software solutions, fortifying communication, collaboration and efficiency. Additionally, this kind of software often includes predictive analytics tools that enable decision-makers to anticipate future market shifts and proactively adopt the necessary actions before they cause serious damage to the business.
For instance, retail companies can make use of data analysis to identify patterns in sales and alter marketing campaigns, price plans and levels of inventory based on current data. Investment managers can also anticipate market trends by using historical data to make well-informed decisions about portfolio allocation and portfolio adjustments.
A value-added reseller could help increase its profits by supplying services that enhance customers’ purchasing experience. For instance, a business could provide demo floppy disks and evaluation copies of software to potential buyers, or provide pre-sales consulting. In addition, the software provider can set up bid desks to manage large order quantities that are price-sensitive. Combining these services and others can boost sales for the value-added reseller, and could increase the revenue of its customers too.