Why Use a VDR for Marketing?

VDR for Marketing

Your company may be asked to review sensitive data that is provided by an outside party. These scenarios include business acquisitions, fundraising rounds and mergers, regulatory filings, and other crucial procedures where sensitive information is required to be shared. In some cases, you can use generic tools for sharing files like Google Drive or email. It is nevertheless essential to use a VDR to ensure that your data is secure and your team members can work efficiently.

VDRs are secure storage where authorized users can interact with documents and data files through a browser or mobile application. These platforms offer advanced software features such as indexing of documents, full-text searching and favorites, as well as infinite scrolling and auto-renumbering. This allows project teams and collaborating third parties to draft proposals in a breeze and also provide transparency with activity logs that record all user actions in the VDR.

While VDRs were initially created to facilitate M&A transactions however, they are now being used by various industries that require sharing sensitive data with external stakeholders. Investment bankers use VDRs to share contracts and related information with prospective investors and buyers in a private online environment. Private equity firms, venture capitalists firms and portfolio companies use VDRs for collaboration on complicated agreements for business or regulatory filings. Biotech and pharmaceutical companies depend on VDRs for sharing intellectual property and clinical trial data.

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